There is a lot of time, effort and focus occurring in airports to focus on customer data acquisition. As an example, the airline industry has accumulated large amounts of data as a result of running their frequent flyer programs (FFP). The airports have not. Of course, understanding the data collected is one thing, but knowing what to do with it is certainly another. Just because you have the data does not mean you are on the road to success.
AGS News Blog
Airport Consumer Retail Analytics
The New Customer Relationship Model
In a customer relationship, one overriding factor is that of ‘trusted brand’. Customers interpret ‘trust’ to mean: What’s in it for me? What value do I get? C.K. Prahalad, co-author of "Competing for the Future", proposed a new model for customer relationships. At the heart of his proposal, he states “value creation is creating unique customer experiences”. It must be remembered that the sole person that determines value is the customer.
Location Based Marketing - Privacy Collision
There are a lot of new entrants into the busy SoLoMo (Social Location Mobile) solution space. Many are trying to get into high growth mode before the VC or investment side notices that their long tail success is not possible with the current model being proposed. Many are trying to compare “airports malls” with “street view retail environments”. The problem: one is where we go to travel and the other where we go to shop. This needs a re-think of strategy.
Top 10 UK Rail Stations vs Airports
This week, the Office of Rail Regulation (UK) has listed the Top 10 Busiest Train Stations in their statistical review and what are considered the Top 10 Rail Stations in the UK by travellers.
We thought it would be interesting for comparative purposes to see how the numbers stacked up for the traveller in this venues. From our first impression, the Top 10 UK rail stations would rank quite well in terms of traveller movements compared to the Top 10 Global airports. There are certainly larger rail stations in other countries, in terms of total passengers.
Airport PEI: Nice-Cote D'Azur
Flowers on Arrival – what a great concept! It’s just a simple little kiosk selling flowers to those who want to surprise their loved ones upon arrival. Even better was the placement in the arrivals hall, a simple kiosk selling refrigerated flowers in the arrivals hall, just past after baggage claim.
What a great idea for fresh flowers to be available and right there outside of arrivals! A great strategy, especially for those who need to welcome someone special – say it with flowers!
This rates a +4 in our Airport PEI.
AirGate Solutions Welcomes Don Hiser
To support continuing demand for our services, we are very pleased to announce that Don Hiser has joined the AirGate Solutions team as Director, Consulting Services. Don is based in Denver and is initially responsible for our Americas markets. He will support our ongoing projects, develop new client assignments and represent AirGate Solutions at conferences and forums.
With over 20 years in the global travel and hospitality technology industry, Don has held key director roles with American Airlines, Sabre, SITA, and Oracle. His consulting assignments include airlines such as American, United/Continental, Delta, Southwest, TACA/Avianca, Singapore and Alitalia. Don counts GDS’s, such as Sabre, Amadeus, Galileo/Worldspan and Abacus among his client assignments.
With this wealth of industry experience, we’re confident that Don will help our clients deliver strategic advantage to meet their current business needs.
Please join us in welcoming Don Hiser, whose full bio profile is listed under “Our Team”.
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