We have just completed our 1st quarter survey of 2012. Our list of Airports using Twitter keeps growing, and more airports see their followers increase, as customers turn to this channel for information. Overall, airports using social media continues to increase and now numbers in excess of 450 (including both Twitter and Facebook). We'd like to thank the airport community at large for their recommendations and updates. Twitter Followers continue to grow in numbers quite significantly. This reflects the need for information as a result of flight disruptions due to such things as weather or industrial action. As more airports integrate social media into their overall marketing strategy, travelers increasingly are turning to airport more of social media as means to communicate both requests and information about upcoming flights. Airports are now viewed as a 'trusted' source of information, an important responsibility.
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