Advanced Customer Engagement Media Masterclass

The Advanced Customer Engagement Masterclass for Airports continues the development of a Customer Engagement startegy for airport management and then introduces the concepts of developing a revenue model.

The 6 stages of revenue development are covered which include:

  • Passenger (customer) engagement
  • Passenger (customer) socialgraphic segmentation
  • Content marketing
  • Destination marketing
  • Community development platforms
  • Mechandising models and tools
  • Social Loyalty development

Written on Tuesday, 16 August 2011 08:26 by Administrator

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