The Advanced Customer Engagement Masterclass for Airports continues the development of a Customer Engagement startegy for airport management and then introduces the concepts of developing a revenue model.
The 6 stages of revenue development are covered which include:
- Passenger (customer) engagement
- Passenger (customer) socialgraphic segmentation
- Content marketing
- Destination marketing
- Community development platforms
- Mechandising models and tools
- Social Loyalty development
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